Blink Health
Senior Brand Designer
Branding
Logo Design
Typography
Illustration
Print and Digital Assets
Web Design
Senior Brand Designer
Branding
Logo Design
Typography
Illustration
Print and Digital Assets
Web Design
Blink Health is a startup in the healthcare space that offers discount prescription drugs & online pharmacy services. I joined their team as a Senior Brand Designer to help maintain and expand a newly-established brand direction.
I was responsible for the maintenance and design of all internal and external needs including: logos, illustrations, marketing materials, co-branded partner materials, and more. I was provided with a brand guide and a few core materials as reference, and took off from there.
Blink Health and its sub-brands live in the healthcare space, which we know can be daunting and confusing to wade through. So it was important to continue providing clean and inviting visuals. Not only for patients, but for providers, too.
I was responsible for the maintenance and design of all internal and external needs including: logos, illustrations, marketing materials, co-branded partner materials, and more. I was provided with a brand guide and a few core materials as reference, and took off from there.
Blink Health and its sub-brands live in the healthcare space, which we know can be daunting and confusing to wade through. So it was important to continue providing clean and inviting visuals. Not only for patients, but for providers, too.
REBRAND
With Blink Health acting as a parent brand and reference point, I led the design effort to unify the sub-brands. Under Blink Health, there are two other brands, Blink Pharmacy Plus and Blink Health Quick Save, each serving different customer bases. Blink Pharmacy Plus would be renamed BlinkRx, and Blink Health Quick Save renamed, simply, Quick Save.
It was important that these logos be recognizable as Blink Health brands at first glance, so we decided to carry over the pill “i” from the Blink Health logo.
MATERIALS
I maintained existing branded materials as well as applied the new logos to new and existing materials. Here is a sample of some of the items that followed the new Blink Health brand direction.
Provider Flyer highlighting the patient benefits of healthcare providers prescribing to BlinkRx.
Patient Brochure highlighting the benefits of using Blink Health to fulfill prescriptions.
Internal poster series highlighting Blink's First Principles.
Tee shirt design for an internal Hackathon event.
OTHER LOGOS AND ARTWORK
Here is an assortment logos and artwork, both used and unused.
