Kaplan Test Prep
Senior Designer
Web Design
Print and Digital Assets
Brand Exploration
Email Design
Senior Designer
Web Design
Print and Digital Assets
Brand Exploration
Email Design
During my time at Kaplan, our main focus was to familiarize ourselves with and implement a new creative direction for the brand. Everything was open for exploration and development as the brand guidelines were finessed.
Along with revamping some assets, other assets had to also be created in the existing branding. Much of this included email journeys.
Here is one example of many types of customer journey. This is a reactive template:
