Manhattan Prep
Designer
Brand Development
Brand Implementation
Logo Design
Iconography
Photography
Copywriting
Web Design
Email Design
Social Media
UX/UI
Book Covers and Layout
Designer
Brand Development
Brand Implementation
Logo Design
Iconography
Photography
Copywriting
Web Design
Email Design
Social Media
UX/UI
Book Covers and Layout
As the sole designer at Manhattan Prep, I was responsible for all design from 2012 until 2018, when I was recruited to join the team at Manhattan Prep's sister company, Kaplan Test Prep. As part of the marketing team, my day-to-day included making social media images, blog images, email images, and working cross-functionally with other departments to make sure our branding was accurate and cohesive. I also had a strategic role in the development of new products and offerings including live courses, books, digital products, video series, apps, and partnerships that emerged throughout the year.
REBRAND
After a major rebrand, part of my job was to help update our website to the new branding. Coupled with the creation of new courses for students, I had the opportunity to dive head-first into web page design, logo design, and iconography all at once.
Here are a few of the pages I was responsible for, among many others:
SOCIAL MEDIA
Social media was a major part of my daily responsibility. We posted on Instagram and Facebook every day to highlight our blog content as a free resource, and to gather leads from there. We also developed test-specific and location-specific campaigns to highlight new products and class discounts for specific markets respectively. On top of that, we also developed awareness campaigns.
Here are some targeted location images used on Facebook to promote Math in a Day featuring some hand-lettering:
“#StartStudying” awareness campaign:
