Francis Callaghan Design

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	<title>Francis Callaghan Design</title>
	<link>https://franciscallaghan.com</link>
	<description>Francis Callaghan Design</description>
	<pubDate>Mon, 26 Jan 2026 13:25:15 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://franciscallaghan.com/Home</link>

		<pubDate>Wed, 03 Jul 2024 01:01:31 +0000</pubDate>

		<dc:creator>Francis Callaghan Design</dc:creator>

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		<description>Branding-focused designer with 14+ years professional experience. Looking for work, available ASAP.</description>
		
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	<item>
		<title>Index</title>
				
		<link>https://franciscallaghan.com/Index</link>

		<pubDate>Tue, 02 Jul 2024 21:17:46 +0000</pubDate>

		<dc:creator>Francis Callaghan Design</dc:creator>

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		<title>Logos</title>
				
		<link>https://franciscallaghan.com/Logos</link>

		<pubDate>Tue, 02 Jul 2024 21:15:52 +0000</pubDate>

		<dc:creator>Francis Callaghan Design</dc:creator>

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	<item>
		<title>Willow Floral Studios</title>
				
		<link>https://franciscallaghan.com/Willow-Floral-Studios</link>

		<pubDate>Mon, 26 Jan 2026 13:25:15 +0000</pubDate>

		<dc:creator>Francis Callaghan Design</dc:creator>

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		<description>Willow Floral Studios
Design Lead

Logo Exploration &#38;amp; Design
Branding Guidelines
Print &#38;amp; Digital Assets
PackagingBrand redesign for Ithaca, NY’s best floral studio. With florals meant to brighten any space, Willow sought a britghter approach to their branding. We kept it fun while still being high-brow. It’s an art form, after all.&#38;nbsp;

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&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/b278e94b3314ac8b3b5b58455acf0aba940ed7bb5950f6a7b39bad1521787e92/Artboard-60.jpg" data-mid="251622912" border="0"  src="https://freight.cargo.site/w/1000/i/b278e94b3314ac8b3b5b58455acf0aba940ed7bb5950f6a7b39bad1521787e92/Artboard-60.jpg" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/50b807902ac7240d4c1eb106245f825b78e0271e6822f16cfe1770478f67345e/Artboard-61.jpg" data-mid="251622916" border="0"  src="https://freight.cargo.site/w/1000/i/50b807902ac7240d4c1eb106245f825b78e0271e6822f16cfe1770478f67345e/Artboard-61.jpg" /&#62;

&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/33f33d92871c282d27411588dd22c3174c9e7ff10af29b198b1e88ebace96198/Artboard-58.jpg" data-mid="251622653" border="0"  src="https://freight.cargo.site/w/1000/i/33f33d92871c282d27411588dd22c3174c9e7ff10af29b198b1e88ebace96198/Artboard-58.jpg" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/3e627eb424495432f97eac34a8a88f1774ea25944f461af6220a0d03bed1c561/Artboard-63.jpg" data-mid="251623041" border="0"  src="https://freight.cargo.site/w/1000/i/3e627eb424495432f97eac34a8a88f1774ea25944f461af6220a0d03bed1c561/Artboard-63.jpg" /&#62;


&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/279cadb6a3a117e90d5a33e7e7273bfbe7fdfa62b4b77f2ddc73f0f6599a202d/Artboard-62.jpg" data-mid="251623040" border="0"  src="https://freight.cargo.site/w/1000/i/279cadb6a3a117e90d5a33e7e7273bfbe7fdfa62b4b77f2ddc73f0f6599a202d/Artboard-62.jpg" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/7c4a555a3d33c7d536b6fe7f3fa52f3afc1e8941e673c393f91d6012687a4791/Artboard-64.jpg" data-mid="251623105" border="0"  src="https://freight.cargo.site/w/1000/i/7c4a555a3d33c7d536b6fe7f3fa52f3afc1e8941e673c393f91d6012687a4791/Artboard-64.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Neighbor</title>
				
		<link>https://franciscallaghan.com/Neighbor</link>

		<pubDate>Sat, 26 Apr 2025 21:13:23 +0000</pubDate>

		<dc:creator>Francis Callaghan Design</dc:creator>

		<guid isPermaLink="true">https://franciscallaghan.com/Neighbor</guid>

		<description>Neighbor Pet Food
Design Lead

Logo Exploration &#38;amp; Design
Branding Guidelines
Print &#38;amp; Digital Assets
PackagingNeighbor Pet Food is the new name of Fetch Pet Food out of Portland, Oregon. As they looked toward a fresh change, they needed a few things. With a new name comes a new logo, branding, and packaging to get them rolling.&#38;nbsp;
Led creative direction, coordinated with stakeholders to remain aligned.&#38;nbsp;


&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/1924a17ae7a8898888118f9127a7da6ac9db329314174379f706dce64065a289/Artboard-37.png" data-mid="231604132" border="0"  src="https://freight.cargo.site/w/1000/i/1924a17ae7a8898888118f9127a7da6ac9db329314174379f706dce64065a289/Artboard-37.png" /&#62;


&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/a9c0a97c240977b6a816118c528c886ab0beadbafaaf06da2aa50c5505dd2d22/Artboard-41.png" data-mid="231604135" border="0"  src="https://freight.cargo.site/w/1000/i/a9c0a97c240977b6a816118c528c886ab0beadbafaaf06da2aa50c5505dd2d22/Artboard-41.png" /&#62;


&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/bf4be891850f8ad7d81b6c48cd888a53ad5f479487bf00b8aa3e5d6f29257f9c/Artboard-40.png" data-mid="231604136" border="0"  src="https://freight.cargo.site/w/1000/i/bf4be891850f8ad7d81b6c48cd888a53ad5f479487bf00b8aa3e5d6f29257f9c/Artboard-40.png" /&#62;


&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/8a6271b6ec598cf8fcaef0b6fcb8673d93fdadbb41bc288a5854af617d676d8a/Artboard-39.png" data-mid="231604137" border="0"  src="https://freight.cargo.site/w/1000/i/8a6271b6ec598cf8fcaef0b6fcb8673d93fdadbb41bc288a5854af617d676d8a/Artboard-39.png" /&#62;


&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/a84361296b57b08c8c1c7ab5fa528fd70616e2ead25009d8b954587b408443a1/Artboard-42.png" data-mid="231604134" border="0"  src="https://freight.cargo.site/w/1000/i/a84361296b57b08c8c1c7ab5fa528fd70616e2ead25009d8b954587b408443a1/Artboard-42.png" /&#62;


&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/3c31920d957cc9c210de1c295832aa21379ff428fa56587b5cba870518cab02b/Artboard-43.png" data-mid="231604133" border="0"  src="https://freight.cargo.site/w/1000/i/3c31920d957cc9c210de1c295832aa21379ff428fa56587b5cba870518cab02b/Artboard-43.png" /&#62;


&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/b349d5441a639123f4925af0d4ea38f4afa8f978773ca6d905f818a77dd52e0c/Artboard-38.png" data-mid="231604138" border="0"  src="https://freight.cargo.site/w/1000/i/b349d5441a639123f4925af0d4ea38f4afa8f978773ca6d905f818a77dd52e0c/Artboard-38.png" /&#62;


&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/488e0b799c1e945610c8b462986291d593c0174deeea38da11fa64abe24123c8/Website-ImagesArtboard-44.jpg" data-mid="231629522" border="0"  src="https://freight.cargo.site/w/1000/i/488e0b799c1e945610c8b462986291d593c0174deeea38da11fa64abe24123c8/Website-ImagesArtboard-44.jpg" /&#62;


&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/e64f5c625fd811aed81ddad8f65264ef825d4bc15e839f63e77d71367995fdc0/Artboard-38-copy.png" data-mid="231606446" border="0"  src="https://freight.cargo.site/w/1000/i/e64f5c625fd811aed81ddad8f65264ef825d4bc15e839f63e77d71367995fdc0/Artboard-38-copy.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Home Court </title>
				
		<link>https://franciscallaghan.com/Home-Court-1</link>

		<pubDate>Tue, 02 Jul 2024 21:17:46 +0000</pubDate>

		<dc:creator>Francis Callaghan Design</dc:creator>

		<guid isPermaLink="true">https://franciscallaghan.com/Home-Court-1</guid>

		<description>Home Court Pickleball ClubDesign Lead
Logo Exploration
Monogram
Typography
Color
Home Court Pickleball Club is meant to evoke the timeless allure of club sports, but made accessible and friendly for the average person to feel comfortable and welcomed.
Led brand direction and development, lead designer.&#38;nbsp;


&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/d92fcec1dbc63e4ffa80e595a8e8cffabe3cc008d511f8ffbac4dec20aff241c/Home-CourtHC-2.jpg" data-mid="214031964" border="0"  src="https://freight.cargo.site/w/1000/i/d92fcec1dbc63e4ffa80e595a8e8cffabe3cc008d511f8ffbac4dec20aff241c/Home-CourtHC-2.jpg" /&#62;
&#60;img width="2076" height="1168" width_o="2076" height_o="1168" data-src="https://freight.cargo.site/t/original/i/67f56e7393dff9f2c9b2ac5f9e716d7fcd11ea59ea5f330d0b9b5e325abbc573/Computer_Comp.png" data-mid="214024996" border="0"  src="https://freight.cargo.site/w/1000/i/67f56e7393dff9f2c9b2ac5f9e716d7fcd11ea59ea5f330d0b9b5e325abbc573/Computer_Comp.png" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/45f5d41c6491f734053fe4cbc48e63f74d581e202b779981a92861afbe288bca/Website-ImagesHC-3.jpg" data-mid="214031984" border="0"  src="https://freight.cargo.site/w/1000/i/45f5d41c6491f734053fe4cbc48e63f74d581e202b779981a92861afbe288bca/Website-ImagesHC-3.jpg" /&#62;
&#60;img width="2500" height="1633" width_o="2500" height_o="1633" data-src="https://freight.cargo.site/t/original/i/a2fac28bfcbf8b1c203af11cc3c5fe35617192da0b6195164491eabdb0b519d8/OutdoorSignage.png" data-mid="214025220" border="0"  src="https://freight.cargo.site/w/1000/i/a2fac28bfcbf8b1c203af11cc3c5fe35617192da0b6195164491eabdb0b519d8/OutdoorSignage.png" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/6d5f32c3b27c78297710ac80bb90f1fb22c3850925956cda8b41e2010d1a2aaf/Home-CourtHC-5.jpg" data-mid="214031961" border="0"  src="https://freight.cargo.site/w/1000/i/6d5f32c3b27c78297710ac80bb90f1fb22c3850925956cda8b41e2010d1a2aaf/Home-CourtHC-5.jpg" /&#62;
&#60;img width="1365" height="1076" width_o="1365" height_o="1076" data-src="https://freight.cargo.site/t/original/i/b5932d037a2ba67cd5a56d61647c5ea3c6e23b0eb6876312a8ea55b8bbcc0dec/Sweatshirt_D2.png" data-mid="214025217" border="0"  src="https://freight.cargo.site/w/1000/i/b5932d037a2ba67cd5a56d61647c5ea3c6e23b0eb6876312a8ea55b8bbcc0dec/Sweatshirt_D2.png" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/f65657930dd628c5bda1d80ff171c6b7c843765d4ba334fa0ac84f0bc4eb038b/Home-CourtHC.jpg" data-mid="214031965" border="0"  src="https://freight.cargo.site/w/1000/i/f65657930dd628c5bda1d80ff171c6b7c843765d4ba334fa0ac84f0bc4eb038b/Home-CourtHC.jpg" /&#62;
&#60;img width="1500" height="1050" width_o="1500" height_o="1050" data-src="https://freight.cargo.site/t/original/i/940ee91a5af6de41a7d8dd942abc59939d9ba93d066bd53eaf2d0180fe15bcd7/Multipurpose-Cards-Mockup_D3.png" data-mid="214025215" border="0"  src="https://freight.cargo.site/w/1000/i/940ee91a5af6de41a7d8dd942abc59939d9ba93d066bd53eaf2d0180fe15bcd7/Multipurpose-Cards-Mockup_D3.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Moody's</title>
				
		<link>https://franciscallaghan.com/Moody-s-1</link>

		<pubDate>Tue, 02 Jul 2024 21:17:47 +0000</pubDate>

		<dc:creator>Francis Callaghan Design</dc:creator>

		<guid isPermaLink="true">https://franciscallaghan.com/Moody-s-1</guid>

		<description>Moody’s
Senior Brand Designer

Logo Design
Branding Guidelines
Print &#38;amp; Digital AssetsI was brought in to help develop the new Moody’s brand further, and bring it to life. This included, but was not limited to: logos, logo usage guidelines, photography guidelines, social and print templates, and event signage and booth graphics.


&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/c77639ddb6753a2bb99f8c88eb8011f2b6a36007c5dce40a4bc177ae0d7aaf54/Website-ImagesArtboard-27.jpg" data-mid="214073049" border="0"  src="https://freight.cargo.site/w/1000/i/c77639ddb6753a2bb99f8c88eb8011f2b6a36007c5dce40a4bc177ae0d7aaf54/Website-ImagesArtboard-27.jpg" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/d171cfde5ca226a4422aca2a456636acfc94071ff2467d700af4e78527814935/Website-ImagesArtboard-28.jpg" data-mid="214082146" border="0"  src="https://freight.cargo.site/w/1000/i/d171cfde5ca226a4422aca2a456636acfc94071ff2467d700af4e78527814935/Website-ImagesArtboard-28.jpg" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/47b12c0c1b1e95645ade3eae2151409a94527ba6054ee1492c46b7b5ad21faca/Website-ImagesArtboard-34.jpg" data-mid="214400630" border="0"  src="https://freight.cargo.site/w/1000/i/47b12c0c1b1e95645ade3eae2151409a94527ba6054ee1492c46b7b5ad21faca/Website-ImagesArtboard-34.jpg" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/3a4e7ba012733ad14d0e9fcbe264322b08c4d6291a50fdad8b6e751642b13432/Website-ImagesArtboard-36.jpg" data-mid="214326393" border="0"  src="https://freight.cargo.site/w/1000/i/3a4e7ba012733ad14d0e9fcbe264322b08c4d6291a50fdad8b6e751642b13432/Website-ImagesArtboard-36.jpg" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/11b24a23f97e64f0b31d88f0de6f2488620d720728074155c550a419dd2ab3f3/Website-ImagesArtboard-33.jpg" data-mid="214322801" border="0"  src="https://freight.cargo.site/w/1000/i/11b24a23f97e64f0b31d88f0de6f2488620d720728074155c550a419dd2ab3f3/Website-ImagesArtboard-33.jpg" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/997f9dda202939fc3087baea37ccf02a02bb1d1654ae83c43911394c69b1b8de/Website-ImagesArtboard-30.jpg" data-mid="214322804" border="0"  src="https://freight.cargo.site/w/1000/i/997f9dda202939fc3087baea37ccf02a02bb1d1654ae83c43911394c69b1b8de/Website-ImagesArtboard-30.jpg" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/b70400202ad72034ee5a4e304ba0dadda142835594063e97d6f6ca55f16e0f60/Website-ImagesArtboard-32.jpg" data-mid="214322802" border="0"  src="https://freight.cargo.site/w/1000/i/b70400202ad72034ee5a4e304ba0dadda142835594063e97d6f6ca55f16e0f60/Website-ImagesArtboard-32.jpg" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/36a743f73e15a2356a3837d82ef596e28b5b9d0a383ccef49071af92f18f4012/Website-ImagesArtboard-29.jpg" data-mid="214082145" border="0"  src="https://freight.cargo.site/w/1000/i/36a743f73e15a2356a3837d82ef596e28b5b9d0a383ccef49071af92f18f4012/Website-ImagesArtboard-29.jpg" /&#62;
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/1cd18b1d064d9fd9cb3cd256f21c16e635fe7112a7af5c5bffb989c6dad8c24d/Website-ImagesArtboard-35.jpg" data-mid="214325087" border="0"  src="https://freight.cargo.site/w/1000/i/1cd18b1d064d9fd9cb3cd256f21c16e635fe7112a7af5c5bffb989c6dad8c24d/Website-ImagesArtboard-35.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Blink Health</title>
				
		<link>https://franciscallaghan.com/Blink-Health-1</link>

		<pubDate>Tue, 02 Jul 2024 21:17:47 +0000</pubDate>

		<dc:creator>Francis Callaghan Design</dc:creator>

		<guid isPermaLink="true">https://franciscallaghan.com/Blink-Health-1</guid>

		<description>Blink Health
Senior Brand Designer

Branding
Logo Design
Typography
Illustration

Print and Digital Assets
Web Design
Blink Health is a startup in the healthcare space that offers discount prescription drugs &#38;amp; online pharmacy services. I joined their team as a Senior Brand Designer to help maintain and expand a newly-established brand direction. I was responsible for the maintenance and design of all internal and external needs including:
 logos, illustrations, marketing materials, co-branded partner materials, and more. I was provided with a brand guide and a few core materials as reference, and took off from there. 
Blink Health and its sub-brands live in the healthcare space, which we know can be daunting and confusing to wade through. So it was important to continue providing clean and inviting visuals. Not only for patients, but for providers, too.


&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/240e24f578366f86f8789f2c428a0db80c3c5d1123260a362aef1fc682976774/Blink-Health-Cover-Image.jpg" data-mid="214029677" border="0"  src="https://freight.cargo.site/w/1000/i/240e24f578366f86f8789f2c428a0db80c3c5d1123260a362aef1fc682976774/Blink-Health-Cover-Image.jpg" /&#62;

REBRAND
With Blink Health acting as a parent brand and reference point, I led the design effort to unify the sub-brands. Under Blink Health, there are two other brands, Blink Pharmacy Plus and Blink Health Quick Save, each serving different customer bases. Blink Pharmacy Plus would be renamed BlinkRx, and Blink Health Quick Save renamed, simply, Quick Save. It was important that these logos be recognizable as Blink Health brands at first glance, so we decided to carry over the pill “i” from the Blink Health logo.&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/53c32c63766c9026222964ec1503e09621fe367d9b429f801b9cb7da6bd40d13/Logos-Evolution.png" data-mid="214030378" border="0"  src="https://freight.cargo.site/w/1000/i/53c32c63766c9026222964ec1503e09621fe367d9b429f801b9cb7da6bd40d13/Logos-Evolution.png" /&#62;MATERIALSI maintained existing branded materials as well as applied the new logos to new and existing materials. Here is a sample of some of the items that followed the new Blink Health brand direction.

&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/c4018d3c49c27016fbc09b762569e1b85bf98ac0eee6b1e4e628170c534c5271/HCP-Flyer-3.png" data-mid="214030879" border="0"  src="https://freight.cargo.site/w/1000/i/c4018d3c49c27016fbc09b762569e1b85bf98ac0eee6b1e4e628170c534c5271/HCP-Flyer-3.png" /&#62;Provider Flyer highlighting the patient benefits of healthcare providers prescribing to BlinkRx. 
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/a36a9822bb5b6e8d08e56220668e3e2496e8bbff686b210fa1534218e9a4fe22/brochure.png" data-mid="214030881" border="0"  src="https://freight.cargo.site/w/1000/i/a36a9822bb5b6e8d08e56220668e3e2496e8bbff686b210fa1534218e9a4fe22/brochure.png" /&#62;Patient Brochure highlighting the benefits of using Blink Health to fulfill prescriptions. 
&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/44f6ccd42d79f1dcde5349ca693112ccae016a9a60ec078d17a014813c749f24/Posters.png" data-mid="214030878" border="0"  src="https://freight.cargo.site/w/1000/i/44f6ccd42d79f1dcde5349ca693112ccae016a9a60ec078d17a014813c749f24/Posters.png" /&#62;Internal poster series highlighting Blink's First Principles.

&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/4fd7e3952464703a29c5c5a83b3259fcd08b1ee37efcaf6bc7c9f54835caf1d0/Tee-Shirt-2.jpg" data-mid="214030874" border="0"  src="https://freight.cargo.site/w/1000/i/4fd7e3952464703a29c5c5a83b3259fcd08b1ee37efcaf6bc7c9f54835caf1d0/Tee-Shirt-2.jpg" /&#62;
Tee shirt design for an internal Hackathon event. 

OTHER LOGOS AND ARTWORKHere is an assortment logos and artwork, both used and unused. 

&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/ea0f8e5b25bd0320dade8c54fd9f5dbd38211d6622581c46d040c1dd3b7d8da9/Artboard-11.png" data-mid="214030877" border="0"  src="https://freight.cargo.site/w/1000/i/ea0f8e5b25bd0320dade8c54fd9f5dbd38211d6622581c46d040c1dd3b7d8da9/Artboard-11.png" /&#62;&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/6d4fb8157350053a0f891e332351980d151a4319bd8edacbcd751fac1799a058/Artboard-12.png" data-mid="214030870" border="0"  src="https://freight.cargo.site/w/1000/i/6d4fb8157350053a0f891e332351980d151a4319bd8edacbcd751fac1799a058/Artboard-12.png" /&#62;&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/f6a6855bdff94d56bca3576fa6a199067d1ddf3f25f554d1787c643d749323dc/Artboard-10.png" data-mid="214030882" border="0"  src="https://freight.cargo.site/w/1000/i/f6a6855bdff94d56bca3576fa6a199067d1ddf3f25f554d1787c643d749323dc/Artboard-10.png" /&#62;&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/0311f29d86bdf8810cad3927e958bfd69f2ef83eca2aab811abdd67b53bf894d/Artboard-7.png" data-mid="214030875" border="0"  src="https://freight.cargo.site/w/1000/i/0311f29d86bdf8810cad3927e958bfd69f2ef83eca2aab811abdd67b53bf894d/Artboard-7.png" /&#62;&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/7a00310479ef5690bc5e4737e8d1da463917a5675b829e468bc0203a441679f4/Artboard-8.png" data-mid="214030873" border="0"  src="https://freight.cargo.site/w/1000/i/7a00310479ef5690bc5e4737e8d1da463917a5675b829e468bc0203a441679f4/Artboard-8.png" /&#62;&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/99a609d75f740e0f652f00fe500b2f1ee8078881716aa009c9a66d4179bc91c5/Artboard-9.png" data-mid="214030872" border="0"  src="https://freight.cargo.site/w/1000/i/99a609d75f740e0f652f00fe500b2f1ee8078881716aa009c9a66d4179bc91c5/Artboard-9.png" /&#62;&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/cd82bc475f2974b81c006a693a887815063bcba1a978c9a25da4e7672bf01e8d/Artboard-13.png" data-mid="214030876" border="0"  src="https://freight.cargo.site/w/1000/i/cd82bc475f2974b81c006a693a887815063bcba1a978c9a25da4e7672bf01e8d/Artboard-13.png" /&#62;&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/95f2aeb7362f36b418ba7f6231988eee2000509506a917a175c99d6906a08b6c/Artboard-14.png" data-mid="214030871" border="0"  src="https://freight.cargo.site/w/1000/i/95f2aeb7362f36b418ba7f6231988eee2000509506a917a175c99d6906a08b6c/Artboard-14.png" /&#62;&#60;img width="1327" height="746" width_o="1327" height_o="746" data-src="https://freight.cargo.site/t/original/i/4b08b66034d7e314c92b85db189af2e2da9739b4b480bb269a9f3b990675b74a/Artboard-15.png" data-mid="214030880" border="0"  src="https://freight.cargo.site/w/1000/i/4b08b66034d7e314c92b85db189af2e2da9739b4b480bb269a9f3b990675b74a/Artboard-15.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Kaplan Test Prep</title>
				
		<link>https://franciscallaghan.com/Kaplan-Test-Prep</link>

		<pubDate>Tue, 02 Jul 2024 21:17:48 +0000</pubDate>

		<dc:creator>Francis Callaghan Design</dc:creator>

		<guid isPermaLink="true">https://franciscallaghan.com/Kaplan-Test-Prep</guid>

		<description>Kaplan Test Prep
Senior Designer
Web Design
Print and Digital Assets
Brand Exploration
Email DesignDuring my time at Kaplan, our main focus was to familiarize ourselves with and implement a new creative direction for the brand. Everything was open for exploration and development as the brand guidelines were finessed.&#38;nbsp;


&#60;img width="1440" height="3685" width_o="1440" height_o="3685" data-src="https://freight.cargo.site/t/original/i/71ef3e660a90e1462fe91df7f685cc0d74fd3b6e5750c897e05153835132b000/MCAT-Qbank-Collinization-2.jpg" data-mid="214031020" border="0"  src="https://freight.cargo.site/w/1000/i/71ef3e660a90e1462fe91df7f685cc0d74fd3b6e5750c897e05153835132b000/MCAT-Qbank-Collinization-2.jpg" /&#62;
&#60;img width="1440" height="3991" width_o="1440" height_o="3991" data-src="https://freight.cargo.site/t/original/i/152cc0a9eeeed50d11da2944fa4f3cd9b242e83a0f74a88aaad20f9319829e3e/screencapture-kaptest-gre-courses-gre-prep-live-online-2019-09-19-10_27_37.jpg" data-mid="214031017" border="0"  src="https://freight.cargo.site/w/1000/i/152cc0a9eeeed50d11da2944fa4f3cd9b242e83a0f74a88aaad20f9319829e3e/screencapture-kaptest-gre-courses-gre-prep-live-online-2019-09-19-10_27_37.jpg" /&#62;
Along with revamping some assets, other assets had to also be created in the existing branding. Much of this included email journeys. 

Here is one example of many types of customer journey. This is a reactive template:


&#60;img width="700" height="1296" width_o="700" height_o="1296" data-src="https://freight.cargo.site/t/original/i/035e0e9ea7bea4f42596aa5b575c8896bedf246e4b5a18e1a6a2a1528eaa4d43/Email-4.jpg" data-mid="214031018" border="0"  src="https://freight.cargo.site/w/700/i/035e0e9ea7bea4f42596aa5b575c8896bedf246e4b5a18e1a6a2a1528eaa4d43/Email-4.jpg" /&#62;
&#60;img width="700" height="1584" width_o="700" height_o="1584" data-src="https://freight.cargo.site/t/original/i/bce5dc259cf7d748e42b37d2ecb2649f8bc6e0e5b15c46be3eed6157977d380b/Email-3.jpg" data-mid="214031019" border="0"  src="https://freight.cargo.site/w/700/i/bce5dc259cf7d748e42b37d2ecb2649f8bc6e0e5b15c46be3eed6157977d380b/Email-3.jpg" /&#62;
&#60;img width="700" height="1203" width_o="700" height_o="1203" data-src="https://freight.cargo.site/t/original/i/dafb4375085abcba3ae60a53200a68162a660638a88fc6143fe08ac23f185239/Email-2.jpg" data-mid="214031016" border="0"  src="https://freight.cargo.site/w/700/i/dafb4375085abcba3ae60a53200a68162a660638a88fc6143fe08ac23f185239/Email-2.jpg" /&#62;
&#60;img width="700" height="1557" width_o="700" height_o="1557" data-src="https://freight.cargo.site/t/original/i/bf3ac6401fdcec0169a8a262a42c02ad0a64bf7f868be3d4814084b68a9d428e/Email-1.jpg" data-mid="214031015" border="0"  src="https://freight.cargo.site/w/700/i/bf3ac6401fdcec0169a8a262a42c02ad0a64bf7f868be3d4814084b68a9d428e/Email-1.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Manhattan Prep</title>
				
		<link>https://franciscallaghan.com/Manhattan-Prep-1</link>

		<pubDate>Tue, 02 Jul 2024 21:17:49 +0000</pubDate>

		<dc:creator>Francis Callaghan Design</dc:creator>

		<guid isPermaLink="true">https://franciscallaghan.com/Manhattan-Prep-1</guid>

		<description>Manhattan Prep
Designer

Brand Development
Brand Implementation
Logo Design
Iconography
Photography
Copywriting
Web Design
Email Design
Social Media
UX/UI
Book Covers and Layout
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a556a1968c0439ef070aa173532e252e9c18097ba50247d6731929e1889e20a0/MPREP-Thumbnail.jpg" data-mid="214032064" border="0"  src="https://freight.cargo.site/w/1000/i/a556a1968c0439ef070aa173532e252e9c18097ba50247d6731929e1889e20a0/MPREP-Thumbnail.jpg" /&#62;As the sole designer at Manhattan Prep, I was responsible for all design from 2012 until 2018, when I was recruited to join the team at Manhattan Prep's sister company, Kaplan Test Prep. As part of the marketing team, my day-to-day included making social media images, blog images, email images, and working cross-functionally with other departments to make sure our branding was accurate and cohesive. I also had a strategic role in the development of new products and offerings including live courses, books, digital products, video series, apps, and partnerships that emerged throughout the year. &#38;nbsp;
REBRANDAfter a major rebrand, part of my job was to help update our website to the new branding. Coupled with the creation of new courses for students, I had the opportunity to dive head-first into web page design, logo design, and iconography all at once. 

Here are a few of the pages I was responsible for, among many others: 


&#60;img width="1300" height="2500" width_o="1300" height_o="2500" data-src="https://freight.cargo.site/t/original/i/15ebe059d44053410a045db364c10408ebd83d698224e7608a84cd8ea65c1f5a/MPREP-SAT-Landing-Page.jpg" data-mid="214032014" border="0"  src="https://freight.cargo.site/w/1000/i/15ebe059d44053410a045db364c10408ebd83d698224e7608a84cd8ea65c1f5a/MPREP-SAT-Landing-Page.jpg" /&#62;
&#60;img width="1300" height="4310" width_o="1300" height_o="4310" data-src="https://freight.cargo.site/t/original/i/36e03ad972539bd6a34d27428156f0d8333cecf2aa763c3baab9eb7ab4592b7d/MPREP---GMAT-Int.jpg" data-mid="214032013" border="0"  src="https://freight.cargo.site/w/1000/i/36e03ad972539bd6a34d27428156f0d8333cecf2aa763c3baab9eb7ab4592b7d/MPREP---GMAT-Int.jpg" /&#62;
&#60;img width="1300" height="3058" width_o="1300" height_o="3058" data-src="https://freight.cargo.site/t/original/i/ec7406f19521a207b1e405db3351a560bf640062ad472d51810851efdcdd3019/MPREP-Team.jpg" data-mid="214032011" border="0"  src="https://freight.cargo.site/w/1000/i/ec7406f19521a207b1e405db3351a560bf640062ad472d51810851efdcdd3019/MPREP-Team.jpg" /&#62;
&#60;img width="1300" height="2733" width_o="1300" height_o="2733" data-src="https://freight.cargo.site/t/original/i/b0b76d403d760bfa7e6e1f03cc6bd16841e4146a4e811b406804a90b8fdc433c/MPREP-MiaD-Landing-Page.jpg" data-mid="214032010" border="0"  src="https://freight.cargo.site/w/1000/i/b0b76d403d760bfa7e6e1f03cc6bd16841e4146a4e811b406804a90b8fdc433c/MPREP-MiaD-Landing-Page.jpg" /&#62;
&#60;img width="1300" height="3496" width_o="1300" height_o="3496" data-src="https://freight.cargo.site/t/original/i/318d46e4e044c1a2d8c89e1738f118a2da1cf00d1b859d0f562b55282bd50ea2/MPREP-JustMath-Landing-Page.jpg" data-mid="214032009" border="0"  src="https://freight.cargo.site/w/1000/i/318d46e4e044c1a2d8c89e1738f118a2da1cf00d1b859d0f562b55282bd50ea2/MPREP-JustMath-Landing-Page.jpg" /&#62;

SOCIAL MEDIA
Social media was a major part of my daily responsibility. We posted on Instagram and Facebook every day to highlight our blog content as a free resource, and to gather leads from there. We also developed test-specific and location-specific campaigns to highlight new products and class discounts for specific markets respectively. On top of that, we also developed awareness campaigns. 

Here are some targeted location images used on Facebook to promote Math in a Day featuring some hand-lettering:


&#60;img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/1fdbfab323c586a765f7200772acd0875efbc006853a15089dcf14305ed046a8/miad-sf.png" data-mid="214032021" border="0"  src="https://freight.cargo.site/w/1000/i/1fdbfab323c586a765f7200772acd0875efbc006853a15089dcf14305ed046a8/miad-sf.png" /&#62;
&#60;img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/97c826751f4d10fb2dc4ce321bba15b7915110f27bdf5d62917c7b6a59d58b26/miad-chicago-2.png" data-mid="214032018" border="0"  src="https://freight.cargo.site/w/1000/i/97c826751f4d10fb2dc4ce321bba15b7915110f27bdf5d62917c7b6a59d58b26/miad-chicago-2.png" /&#62;
&#60;img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/9717765bd5d7eaa5f080579a65501270a51cb345d990ba45af557554d523af43/miad-boston.png" data-mid="214032019" border="0"  src="https://freight.cargo.site/w/1000/i/9717765bd5d7eaa5f080579a65501270a51cb345d990ba45af557554d523af43/miad-boston.png" /&#62;

“#StartStudying” awareness campaign:


&#60;img width="935" height="600" width_o="935" height_o="600" data-src="https://freight.cargo.site/t/original/i/75ed596122b9550bf02b0ac7295bce7e44e7c96ce5886e1afe1f8e7d89d4d1b1/read-something-real.jpg" data-mid="214032015" border="0"  src="https://freight.cargo.site/w/935/i/75ed596122b9550bf02b0ac7295bce7e44e7c96ce5886e1afe1f8e7d89d4d1b1/read-something-real.jpg" /&#62;
&#60;img width="935" height="600" width_o="935" height_o="600" data-src="https://freight.cargo.site/t/original/i/030035a9e5d49d0eced3ef95911a73c96d5e75b8198d474954187458e33443d6/Stop-Swiping.jpg" data-mid="214032020" border="0"  src="https://freight.cargo.site/w/935/i/030035a9e5d49d0eced3ef95911a73c96d5e75b8198d474954187458e33443d6/Stop-Swiping.jpg" /&#62;
&#60;img width="934" height="599" width_o="934" height_o="599" data-src="https://freight.cargo.site/t/original/i/e17f809b16afe56dc794854c48a538239eaeeebabfabd05f9afc7bd8069fae74/Snap-You-By.jpg" data-mid="214032016" border="0"  src="https://freight.cargo.site/w/934/i/e17f809b16afe56dc794854c48a538239eaeeebabfabd05f9afc7bd8069fae74/Snap-You-By.jpg" /&#62;
&#60;img width="935" height="599" width_o="935" height_o="599" data-src="https://freight.cargo.site/t/original/i/546764201a84619ba651b15af8edc0a0849890fa6bffd44767d2c6c3ae64fe8f/Binge.jpg" data-mid="214032012" border="0"  src="https://freight.cargo.site/w/935/i/546764201a84619ba651b15af8edc0a0849890fa6bffd44767d2c6c3ae64fe8f/Binge.jpg" /&#62;
&#60;img width="934" height="599" width_o="934" height_o="599" data-src="https://freight.cargo.site/t/original/i/b53a55f95380a2cce00c8adf6fdc849a272503c92140d01c03bffcee83c4d4ac/worth-watching.jpg" data-mid="214032017" border="0"  src="https://freight.cargo.site/w/934/i/b53a55f95380a2cce00c8adf6fdc849a272503c92140d01c03bffcee83c4d4ac/worth-watching.jpg" /&#62;
</description>
		
	</item>
		
	</channel>
</rss>